The First-of-its-Kind
All in One Smart Wellness Platform
For Every Individual Pet

PiFi is the first wellness system that recognizes each pet as an individual. Through AI-powered facial recognition, PiFi knows every pet by name, delivering personalized nutrition, health insights, and care routines tailored to their unique needs and personality.

Brand Story

Every Pet Deserves
to Be Known

To you, they are never just “pets.” They’re Max, Luna, and Marley. Each has their own little secrets that only you know.

Max Sneaks Extra Treats. Luna ’s Picky About Flavours.
Marley Eats Too Fast When Excited.

PiFi Gets This.

With AI-powered facial recognition and personalized care routines, PiFi remembers every little friend by name. It knows…

Max needs portion control.

Luna’s on a new diet.

Marley likes her meals calm and in smaller amounts.

PiFi Becomes Your Memory,
Your Consistency

and translates their unique needs into precise care. Even on your busiest days, your love is felt with precision and understanding.

Our Value

Caring is Knowing
because Love is Personal

Every Pet is an Individual

It’s their quirks and habits that make them special. We believe those little secrets deserve to be seen, remembered, and cared for.

Technology Should
Feel Like Love

We design intelligent tools that help you love better, so you can feel like the most present, attentive version of yourself, anytime, anywhere.

Early Care is the Best Care

By tracking subtle changes in behavior and routine, PiFi helps you spot
the warning signs early, when small adjustments can make all the difference.

Love Notices What Others Don’t

Love is knowing Luna won’t touch her food if it’s too warm, or that Max gets anxious if his 3 p.m. snack is late.

The Problem We Solve

80% of PiFi parentssee their pet’s health improve

Our Mission

Give Every Pet a Voice
and Every Owner
the Power to Understand it

We're building a world where no pet's needs go unseen, where technology deepens the love you already give, and where wellness is possible anytime, anywhere.

The 1st Patented